Sanremo Festival 2025: emotions from above with the Bella Vista Wheel Ferris wheel
During the most anticipated week of the year, Sanremo transforms into the capital of Italian music, offering emotions, entertainment and unforgettable views. Also this year, Bella Vista Wheel, in collaboration with VeraLab, brings the famous 28-meter-high Ferris wheel, installed in Piazzale Pian di Nave, to the heart of the city to offer a unique experience during the event “Tra Palco e Città”.
For the third consecutive year, VeraLab was the official skincare partner of the Sanremo Festival and once again surprised the public with a magical moment: a ride on the Ferris wheel with a breathtaking view of the seafront and the Ariston Theater, symbol of the musical event. A perfect opportunity to experience the beauty of Sanremo from an exclusive perspective, between fun, music and magic.
The project bears the signature of Bella Vista Wheel, a point of reference in Italy for the installation and management of Ferris wheels, which has taken care of every detail to guarantee comfort, safety and a memorable experience for all visitors. The elegant illuminated cabins of the Ferris wheel have become one of the iconic symbols of the Festival, ready to welcome tourists, music lovers and curious people from all over Italy.
The initiative is part of the rich program of “Between Stage and City”, which enriches the Festival with live events, shows and engaging activities throughout Sanremo. The Ferris wheel thus becomes an unmissable attraction for those who want to experience the Festival from a new perspective, among the stars of music and the sky of the Ligurian Riviera
